Bites Raises $5M in Seed Funding for Next-Gen Employee-Communications and Training Application

Bites solution is currently being used by over 200K users, from large enterprise customers like Unilever and H&M to SMBs, including restaurants, fitness centers, and cleaning service companies

TEL AVIV, ISRAEL – October, 2021 – Bites, a game-changing player in the employee communications and training industry, announced the completion of their seed funding round, raising $5M.

Bites addresses one of the biggest employee communication and training challenges that businesses find themselves up against. With Bites, anyone within an organization can create and distribute professional, social-media-styled videos and content without requiring employees to download special software or new applications to their phones. While remaining remote, managers receive feedback through discussion boards and have access to robust analytics data showing engagement and completion rates.

The funding round was led by Vertex Ventures Israel, a leading Israeli venture capital firm. Surround Ventures, a US-Israeli VC specializing in early-stage media and eCommerce startups, Oryzn Capital, an Israeli venture focused on early-stage investments, Lyra Ventures, a global fashion-tech fund based in Singapore, and J-Ventures, a Silicon Valley-based fund, invested in the company as well.

Bites boosts engagement and retention over existing learning management systems (LMS) by offering compelling training content coupled with follow-up activities designed to reinforce learning. The flexible nature of the platform enables distributed and remote workforces to stay current on company practices, policies, and products without the need to install or adopt new apps or tools.

Bites is ideal for conducting remote training, reaching deskless employees wherever they are located while saving time and money. The company has experienced healthy growth, with over 500 customers using the system. When a global fashion eyewear retailer began using the system to train employees, Bites allowed them to replace all their standard onboarding and advanced training with engaging video training units. As a result, training was more consistent and efficient, and corporate headquarters had more control over the way its employees learned things. Bites enabled them to rapidly produce social-media-style content, share it on the channels they’re most attentive to (such as SMS, WhatsApp, Messenger, etc.), and reach their frontline employees while reaching business goals quickly without information gaps. In their experience, Bites has been the only tool that allowed them to effectively reach deskless employees.

Bites was founded by Eran Heffetz, Tal Nagler Almog, and Hagai Horovitz. The co-founders bring first-hand experience and best practices from over 30 years of combined experience in training and technology.

Link to article