Our $75M Series E Funding: Taking a Moment to Celebrate

YotPo posted on 31 Jul 2020

As you know, these past few quarters were some of the craziest the world (and my own personal world) has ever seen.

It is a different year for all of us. It is also the year that made us look as deep as we can to understand what is important to us as people and as a society.

Although this is a moment of celebration, we must remember how lucky we are to be where we are today. We must also remember that there are many that lost a loved one, lost their job, or have continued to experience injustice. This moment of celebration is definitely mixed with a lot of luck and humility.

Earlier in my career and in Yotpo’s journey, we used to aim for a moment like today: the completion of our biggest fundraising ever. And I am not saying it is not a huge milestone, but as we progressed as leaders and a company, this moment feels very different.

A fundraising event is the huge vote of confidence a passionate, hard-working team deserves. Ironically, it is a vote of confidence in the thing we know day-in and day-out. We know that we are building a great company, a company that is constantly improving, a company that is making a real impact on customers’ lives, a company that is always pushing higher and higher, a company that will last.

It is logical that if in the past we just celebrated, today we feel proud and thankful more than anything else.

Today, more than ever, we know it truly takes a village.

We are extremely thankful for our customers who trust us to be a more and more important part of their business. It has been amazing to see how many customers are adopting more of the Yotpo platform and leveraging two, three, and four products on the Yotpo platform.

One of the things I love about Yotpo is that in the last 12 months, we added our biggest brands on one hand, but also added the largest number of entrepreneurs that are leveraging Yotpo to build up their businesses.

We would never have gotten here without our growing network of partners. We want to say a huge thank you to our 500+ partners worldwide. Thank you for your partnership, feedback, and for pushing us forward.

We also want to say thank you to our investors. We were raising money in the most challenging environment we can remember as entrepreneurs. There literally wasn’t a day that successful investors and entrepreneurs weren’t tweeting how companies should not raise money; it was actually against most odds if not all. In true times of uncertainty, we were always certain of the strength of this team.

The fact that Adam Fisher from BVP, someone we have been working with for years, decided to lead the round is truly a huge boost to our confidence, but the fact that ALL our internal VCs participated and most of them increased their stake in the company is mindblowing (Some actually tripled in their pro rata – thank you, Aviad!) To Daniel, Alon, and the rest of our investors: Thank you so, so much.


Last but not least: We are so, so proud of the people who make up Yotpo. This past year was a year all of us will remember, an extreme year of pretty much everything. We are a high growth startup and we don’t always get it right, but we are damn proud of everything you and this team have accomplished.

The pace at which you were able to build, market, sell, and service solutions to our customers’ problems has just been mindblowing. The way in which you were able to problem solve, build efficiencies, and create a community internally — especially during these times — has been admirable.

Your strength is what gives us such passion and energy when we look into the future. We know the day-to-day is tough and challenging, but I hope when you look back you are at least as proud as we are.

One thing is clear: It is commerce prime time, as the next few years are going to redefine the winners and losers of the commerce industry. Without a doubt, Yotpo is in a unique position to become one of the most important companies in the history of commerce.

Today, a new chapter begins for all of us; we literally cannot wait. So take a moment to acknowledge the progress you made and we made together!

Thank you everyone, could not be more proud of this team.

Omri and Tomer

For more information about our latest funding round as well as our vision for 2021 and beyond, click here.


Recent posts


EasySend raises $16M from Intel, more for its no-code approach to automating B2C interfaces

We're extremely proud of our portfolio company EasySend for closing $16M Series A round!

EasySend converts paper form-based processes into digital processes in regulated industries such as banking and insurance that can be built, analyzed, and optimized by non-technical staff without any coding via a simple drag and drop interface.

Well done Tal Daskal, Eran Shirazi, Omer Shirazi and the entire team!

31 Jul 2020
Read more


Your Employees Are Your Only Certainty in Times of Crisis

COVID-19 created new challenges that companies hadn’t experienced in the past. One of the main difficulties is to keep our employees motivated and engaged in this new working environment.

Naama Zalzman, our VP Business Development, collected the following ideas and initiatives, created by our portfolio companies, as we all still navigate this crisis.

31 Jul 2020
Read more


The Connection Between Employees, Phishing, Marketing And Your Company’s Reputation

Gily Netzer, the CMO of our portfolio company, Cymulate - Breach & Attack Simulation shares her takes on the connection between employees, phishing, marketing and your company’s reputation.

31 Jul 2020
Read more

Quick Links

Our Global Network

Vertex Ventures Israel is part of the global Vertex Ventures network of funds.

In addition to Israel, the Vertex Global Network is comprised of affiliates in Silicon Valley, China, Southeast Asia and India. This provides a unique platform for our portfolio companies to realize their full potential by leveraging the combined experience and resources of our extensive network of global partners.


© 2019 by Vertex.

All rights reserved.